Exclusive, real-time IUL and term life leads from people actively looking for coverage and tax-free retirement income. Delivered to one agent by zip code.
No contracts. No minimums. No setup fees.
Every lead is delivered to one agent only. No sharing, no competing. When your agent calls, they're the first and only voice the prospect hears.
Leads delivered within minutes of the prospect submitting their information. They just filled out a form — they're expecting a call right now.
Assign leads to specific agents by territory. Every lead comes from the zip codes your agents work, so they can meet in person or call locally.
Agents leave when they don't have leads. Give them a steady pipeline and they stay.
Intent-driven + exclusive + real-time = the prospect picks up the phone. Your agents spend time presenting, not chasing dead numbers.
Agents go where the leads are. A steady lead pipeline is the #1 reason agents stay put instead of jumping to the next agency.
Start with 10 leads. Scale to 500. Add volume as you recruit new agents. No long-term contracts, no minimums — adjust week to week.
"Join my team — I provide exclusive leads." That's the pitch that wins recruits. A lead program makes your agency the obvious choice.
| Feature | WattInsured | Shared Lead Vendors | Telemarketed Leads | Aged Data / Lead Lists |
|---|---|---|---|---|
| Lead Exclusivity | 100% Exclusive | Sold to 3-5 agents | Sold to 3-8 agents | Sold to 10+ agents |
| Lead Source | Inbound intent forms | Mixed / Unknown | Cold calls / robocalls | Recycled databases |
| Lead Freshness | Real-time (minutes) | Same day | 1-7 days | 30-180 days old |
| Contact Rate | 40-60% | 15-25% | 10-20% | 5-10% |
| Geo-Targeting | By zip code | By state | By state | Limited |
| Prospect Intent | Actively requested info | Varies | Interrupted / cold | Unknown / stale |
| Contracts Required | None | Sometimes | Sometimes | None |
People aged 30-55 actively interested in tax-free retirement income, cash value life insurance, and the infinite banking concept. Your highest-commission product — one close can be $2,000-$10,000+.
People aged 25-50 shopping for affordable family protection. Higher volume, easier to close, and a natural entry point for agents to build relationships and upsell later.
Everything your agents need to call, present, and close — no missing data, no incomplete records.
First and last name of the person who requested information about life insurance.
Direct phone number — confirmed reachable. The prospect is expecting a call.
For follow-up sequences, sending illustrations, and scheduling appointments.
Know exactly what products to present before you pick up the phone.
Pre-qualify premium affordability before the first conversation.
Geo-targeted to your agents' territories. Assign leads by location automatically.
What lead types (IUL, term life, or both), how many agents you need leads for, and what zip codes they cover. We build your pipeline around your team.
Real people see our ads, express interest in life insurance, and fill out a form. We verify the info and deliver the lead to your agent in real-time.
Fresh, exclusive leads hit your agents' pipeline. They call, present, and write policies. We handle lead flow — your agents handle production.
The best agencies don't just recruit agents. They give them something to call. Here's how WattInsured helps you build a team that stays and produces.
Don't lose new recruits to silence. Give them leads from their first week so they build momentum and stay on your team.
Term life leads for newer agents learning the ropes. IUL leads for your experienced closers going after bigger commissions. Right lead, right agent.
Every lead comes with a zip code. Route leads automatically to the agent who covers that area — no overlap, no conflict.
Recruiting 5 new agents next month? We ramp your lead volume to match. No contracts lock you in, no minimums hold you back.
Half the lead vendors we'd been using were selling 6-month-old data with disconnected phone numbers. WattInsured leads come in same-day and the prospect actually remembers requesting the info. Our agents close at roughly 3x the rate they were closing on the old shared-lead source. The leadership team noticed inside a month.
Appointment-set rate is the only metric I track for my team. We sit at 38-42% set rate on these leads. With the old shared-lead vendor we were at 12-15% and most of the rest hung up before hello. Same callers, same scripts, completely different conversation.
I write IUL only. I don't want term, final expense, or annuity tire-kickers wasting my dial time. WattInsured is the first source that actually lets me filter to IUL-intent leads. My average premium runs about $4,800 and my close rate sits north of 30% on first-call appointments. The math works.
Apply for a test batch — first leads delivered within 48 hours. Tell us about your agency: how many agents, what products they sell, what areas they cover. We'll set up a sample so you can see the quality before committing.
Apply for a Test Batch →